Throughout her 12-year journey with CPA, Maisa has created opportunities for people with cerebral palsy through delivering highly successful and disruptive fundraising programs. But she couldn’t do it on her own. She loves working as part of the fundraising team; their collective problem solving, digital tech experience have culminated in programs like STEPtember. Every year thousands of Australians participating in STEPtember to raise life changing funds for technologies, equipment, early intervention programs for people with cerebral palsy.
“At CPA we have the opportunity to really change people’s lives in the most transformational ways. We do this through passion & innovation. During the pandemic, in 2020, our organisation quickly mobilised through cross functional collaboration across different business units to offer our service virtually through Telepractice to vulnerable families.
Our fundraising team got together to raise essential funds to make this service possible. Through our Emergency Appeal – we raised over $1.3 million for over 400 families in vulnerable positions, enabling them to continue access their therapy and other services virtually during lockdown.”
Maisa believes CPA’s dedication to promoting employees’ creativity, enthusiasm, and quality has resulted in a number of initiatives that have changed the workplace in a profoundly collaborative way. From the devoted therapists and front-line employees who support people with disabilities to the great researchers finding ways to manage all aspects of cerebral palsy. An example of these groundbreaking initiatives is World CPA Day – founded by CPA – which is now a global movement.
Maisa’s journey with Cerebral Palsy Alliance has taken her from coordinating marketing campaigns, to leading a digital team of great minds. CPA’s support for professional development together with her passion to make a difference has allowed her achieve her absolute best.
‘I’ve progressed over the years according to the impact I was driving and my professional ambitions. As a digital fundraiser and leader, I’ve an always-learning mindset and having access to on-going training courses, connecting with like-minded professionals in special interest groups, sharing experiences and upskilling is really critical for me to meet CPA’s mission.”
Maisa’s greatest achievements and impactful memories at CPA are winning the FIA Award for the Best Gift in Wills program in Australia in 2017 and being part of the fundraising team raising over $18 million for STEPtember in 2021.
This is the magic that can happen when
Great minds think differently!